If your traffic is growing but your revenue isn’t, there’s a disconnect—and it likely lies in your marketing strategy. These are the five most common digital marketing missteps we see, and how you can avoid them.
Topics Covered:
- Relying on guesswork over data
- Treating PPC as a “set it and forget it” solution
- Neglecting SEO or treating it like a one-time task
- Not understanding your customer journey
- Ignoring reporting or using the wrong KPIs
